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Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
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Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd; Brunner-Sperdin, Alexandra - In: The journal of brand management : an international journal 28 (2021) 3, pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
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A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan; Hamlin, Robert - In: The journal of brand management : an international journal 29 (2022) 5, pp. 484-497
Persistent link: https://www.econbiz.de/10013391080