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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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How consumers define brand relationships : a prototype analysis
Schreuder, Paul; Zeelenberg, Marcel; Pronk, Tila M. - In: The journal of product & brand management 33 (2024) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
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Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp - In: The journal of product & brand management 32 (2023) 5, pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso; Confetto, Maria Giovanna; Vollero, Agostino - In: The journal of product & brand management 31 (2022) 1, pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang; Hutzinger, Clemens; Wagner, Udo - In: The journal of product & brand management 33 (2024) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
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Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen; De Nisco, Alessandro; Petruzzellis, Luca - In: The journal of product & brand management 33 (2024) 1, pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
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Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera - In: The journal of product & brand management 32 (2023) 3, pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto; Ballerini, Jacopo; Vrontis, Demetris; … - In: The journal of product & brand management 32 (2023) 5, pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin; Feng, Jingdan; Liu, Fang - In: The journal of product & brand management 32 (2023) 1, pp. 157-170
Persistent link: https://www.econbiz.de/10013552948