The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic … Internet content has generally remained the same: zero. Because no transaction records the "purchase" of this content, its … value is not reflected in measured growth and productivity. To capture the contribution of the "free" Internet, we model the …

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …

marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …

Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities …, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred …

factors for viral marketing, an Internet-based 'word-of-mouth' marketing technique. Based on existing knowledge, five types of …The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies … are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical …

conflict in Myanmar. In this context most people use mobile phones, and particularly the Facebook app, to access the internet …. To distinguish the effects of social media from those of the broader internet, I exploit geographic variation in mobile …

, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …