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Marketing performance of service firms : recognizing market sensing capability and customer interaction orientation

Kwarteng, Collins Kankam; Sarpong, Appiah; Amofah, Ofosu; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 2, pp. 38-48

Persistent link: https://www.econbiz.de/10012795081

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan - 2017

Manufacturers invest in customer solutions to differentiate their offerings and sustain profitability despite declining margins from goods sales. Notwithstanding strong managerial and academic interest, an examination of whether and explanations for when and why solutions translate into superior...

Persistent link: https://www.econbiz.de/10012961191

Analysis and evaluation by the internal audit of the quality of the bank's customer portfolio

Kiiko, Yurii - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 70-78

research in the domain of business audit, including marketing. Given the feasibility of studying these aspects of internal …

Persistent link: https://www.econbiz.de/10012938811

The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention

Ceyhan, Ayben - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 88-100

Persistent link: https://www.econbiz.de/10012266280

Customers' imprint about cause related marketing driven through experiential marketing

Ramkishen, Y.; Abha, Wankhede - In: Analele Universităţii Dunărea de Jos Galaţi / 1 25 (2019) 1, pp. 42-47

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Customer Capital

Gourio, Francois - 2011

Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product …

Persistent link: https://www.econbiz.de/10012461466

Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products

Dlamini, Sebenzile; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 9-40

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Exploring the need for uniqueness and conformity

Burghartz, Pia Teresa - 2021

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The important role of customer bonding capability to increase marketing performance in small and medium enterprises

Udayana, Ida Bagus Nyoman; Farida, Naili; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability … capability functions as an intervention between relational capital and marketing performance. Relationship capital, integrated … marketing communication and adequate market information have a significant positive effect on customer bonding capability and …

Persistent link: https://www.econbiz.de/10012654930

Trust in the investor relationship marketing of startups : a systematic literature review and research agenda

Kaiser, Manuel; Berger, Elisabeth S. C. - In: Management review quarterly 71 (2021) 2, pp. 491-517

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