Cet article se base sur les recherches sur la conception de site Web et sur l'environnement d'achat en magasin pour conceptualiser les liens entre la conception du site Web et le comportement du consommateur. Le cadre proposé ici retrace les liens entre la conception du site Web, la perception...

The purpose of this exploratory study is to analyze the links between labels abstraction degree, utilitarian and hedonic value and consumer satisfaction. The analysis shows that satisfaction varies according to labels abstraction degree, context, consumer personality and expectations.

Le commerce électronique connaît un nouveau mode de développement à travers la forte croissance du smartphone parmi les consommateurs. Un certain nombre de modèles d’adoption ont été proposés dont beaucoup reposent sur le téléphone mobile en général. Cet article vise, dans un...

A mobile application is an additional touchpoint that could enrich the relationship between consumers and retailers, if these latter understand how a mobile application usage is valued by the formers. This study aims to investigate the consumer value of mobile applications. It builds upon the...

Cette étude exploratoire porte sur les liens existant entre degré d'abstraction des labels, valeurs hédoniques et utilitaires de la visite d’un site Web et satisfaction du consommateur par rapport à l’environnement d’achat. L'analyse des entretiens montre que cette satisfaction varie...

When rates of return on bonds are computed over extremely short holding periods, the ex post cross-sectional relationship between realized return and risk is linear. It is therefore possible, at any time, to extrapolate the cross-sectional relationship to a zero risk level, and thus to determine...

The aim of this research is to study the determinants of the use of direct versus intermediated solutions on the French housing market. The theoretical perspective of perceived transaction costs provides a useful framework for understanding the existence of a specific mode of transaction in real...

This paper estimates the causal effect of perceived job insecurity – i.e. the fear of involuntary job loss – on health in a sample of men from 22 European countries. We rely on an original instrumental variable approach based on the idea that workers perceive greater job security in...