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Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
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The value of self-determination theory in marketing studies : insights from the application of PLS-SEM and NCA to anti-food waste apps
Cassia, Fabio; Magno, Francesca - In: Journal of business research : JBR 172 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014547402
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A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Magno, Francesca; Cassia, Fabio; Ringle, Christian M. - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1242-1251
Persistent link: https://www.econbiz.de/10014548063
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Pharmacies providing health services : attitudes toward eHealth in Italy
Cobelli, Nicola; Cassia, Fabio; Zardini, Alessandro; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460795
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Predicting restaurants’ surplus food platform continuance : insights from the combined use of PLS-SEM and NCA and predictive model comparisons
Magno, Francesca; Cassia, Fabio - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015098487
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Cross-border e-commerce as a foreign market entry mode among SMEs : the relationship between export capabilities and performance
Cassia, Fabio; Magno, Francesca - In: Review of international business and strategy 32 (2022) 2, pp. 267-283
Persistent link: https://www.econbiz.de/10013189313
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The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10013168352