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Sustainable innovation in the metaverse : Blockchain's role in new business models

Sze, Le Bei; Salo, Jari; Teck Ming Tan - In: Digital business 4 (2024) 2, pp. 1-13

This research aims to bridge a gap in the existing literature by investigating the role of the blockchain-based metaverse in fostering decentralized sustainable management, leveraging the principles of stakeholder capitalism theory. By conducting a content analysis of thirty-two expert reports...

Persistent link: https://www.econbiz.de/10015190960

Sustainability and socially responsible food consumption : an empirical investigation based on self-awareness and self-congruity theories

Rasool, Shahid; Cerchione, Roberto; Centobelli, Piera; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 993-1023

Persistent link: https://www.econbiz.de/10015210494

The effects of buy now, pay later (BNPL) on customers' online purchase behavior

Kumar, Ashish; Salo, Jari; Bezawada, Ram - In: Journal of retailing 100 (2024) 4, pp. 602-617

Persistent link: https://www.econbiz.de/10015164562

Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour

Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10015327218

The resource-based view, stakeholder capitalism, ESG, and sustainable competitive advantage : the firm's embeddedness into ecology, society, and governance

Bhandari, Krishna Raj; Ranta, Mikko; Salo, Jari - In: Business strategy and the environment 31 (2022) 4, pp. 1525-1537

Persistent link: https://www.econbiz.de/10013279038

Guest editorial: a blockchain-based approach to marketing in the sharing economy

Teck Ming Tan; Salo, Jari; Brashear-Alejandro, Thomas; … - In: Journal of business research : JBR 177 (2024), pp. 1-6

Persistent link: https://www.econbiz.de/10014551493

Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content engagement

Mir, Imran Anwar; Salo, Jari - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10014447577

You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information

Teck Ming Tan; Salo, Jari; Aspara, Jaakko - In: Journal of business research : JBR 171 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014536191

Ethical marketing in the blockchain-based sharing economy : theoretical integration and guiding insights

Teck Ming Tan; Salo, Jari - In: Journal of business ethics : JBE 183 (2023) 4, pp. 1113-1140

Persistent link: https://www.econbiz.de/10014286448

Evaluation of Subsidiary Marketing Performance : Combining Process and Outcome Performance Metrics

Grewal, Dhruv - 2014

Issues in evaluating marketing performance and devising appropriate metrics for measurement have taken center stage in marketing thought and practice in recent years. We propose an empirical model that enables a multinational enterprise (MNE) to assess the marketing performance of its...

Persistent link: https://www.econbiz.de/10013059233