Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic...

This study explores the transformative impact of IoT technologies on smart tourism, striving to boost operational efficiency and enrich the traveler experience. Using a systematic literature review with bibliometric analysis, we examined a sample of 83 studies indexed in SCOPUS to identify...

The competitive dynamics of strategic groups perform a major role in shaping the competitive background of industries. Strategic groups are sets of companies within an industry that follow related strategies or have comparable characteristics, such as product offerings, target markets, or...

The rising commitment to entrepreneurial learning, both in academic and industry settings, has prompted the development of new mechanisms and methodologies. In recent years, the literature on entrepreneurship has progressively focused on the problem-based learning (PBL) methodology, particularly...