The area of digital transformation is increasingly drawing the attention of academicians and professionals. However, its relationship with business strategy has not been explored in the literature. To this end, we review the literature and develop a theoretical framework, firmly grounded in...

Mobile devices are rapidly becoming ubiquitous and enabling radical changes in communication modalities across the globe. From social media to political organizing to electronic commerce, mobile devices are drastically transforming the way people live and work all over the world. Using data from...

Merely seventeen years old in the U.S. market, electronic commerce (e-commerce) sales continue to grow rapidly on an annual basis. At the macro level, U.S. e-commerce sales for 2010 totaled $166.5 billion. Although this total is impressive, it represents only 4.28 percent of the total of U.S....

The seafood industry represents a significant market for the U.S. and New England in particular. Given the commodity nature of this market, one would believe that it should follow widely accepted economic market theory. Contrary to this belief, this study found that the seafood auctions in the...

Despite its massive size, little research regarding the global seafood industry exists from a marketing perspective. In this study, differences between processors who use international or global sourcing and processors who use domestic sourcing are investigated. The results indicate that few...