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Marketing theory
The journal of business & industrial marketing
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ECONIS (ZBW)
120
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1
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
2
Reflections on jazz training and
marketing
education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
3
Business, industrial
marketing
and uncertainty
Merigo, Jose Maria
;
Gil Lafuente, Ana María
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 325-327
Persistent link: https://www.econbiz.de/10011523957
Saved in:
4
The effects of the crisis on
marketing
innovation : an application for Spain
Medrano, Natalia
;
Olarte-Pascual, Cristina
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
Saved in:
5
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
6
Marketing
's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
7
Thirty years of the Journal of business & industrial
marketing
: a bibliometric analysis
Valenzuela, Leslier Maureen
;
Merigo, Jose Maria
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Saved in:
8
The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions
McClaren, Nicholas
;
Vocino, Andrea
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011609330
Saved in:
9
Hyper-power, the
marketing
concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
10
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
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