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The effect of air pollution on food preferences
Liu, Jingwen; Peng, Zou; Ma, Yu - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 410-423
Persistent link: https://www.econbiz.de/10012819766
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
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Research in marketing strategy
Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Celebrating marketing's dirty word
Moorman, Christine - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 562-564
Persistent link: https://www.econbiz.de/10011552488
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New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari; Fang, Eric - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
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Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
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Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.; Sridharan, Srinivas; Mavondo, Felix T. - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215