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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Lifting the veil on the link between absorptive capacity and innovation : the roles of cross-functional integration and customer orientation
Yang, Shu-Yi; Tsai, Kuen-hung - In: Industrial marketing management : the international … 82 (2019), pp. 117-130
Persistent link: https://www.econbiz.de/10012128005
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Limits to networking capabilities : relationship trade-offs and innovation
Ford, Jerad A.; Verreynne, Martie-Louise; Steen, John - In: Industrial marketing management : the international … 74 (2018), pp. 50-64
Persistent link: https://www.econbiz.de/10011942232
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Business creation in networks : how a technology-based start-up collaborates with customers in product development
Laage-Hellman, Jens; Landqvist, Maria; Lind, Frida - In: Industrial marketing management : the international … 70 (2018), pp. 13-24
Persistent link: https://www.econbiz.de/10011863731
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How does green innovation affect supplier-customer relationships? : a study on customer and relationship contingencies
Wang, Xinchun; Zhao, Yanhui; Hou, Limin - In: Industrial marketing management : the international … 90 (2020), pp. 170-180
Persistent link: https://www.econbiz.de/10012322022
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Customer collaboration, service firms' diversification and innovation performance
Statsenko, Larissa; Zubielqui, Graciela Corral de - In: Industrial marketing management : the international … 85 (2020), pp. 180-196
Persistent link: https://www.econbiz.de/10012212137
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Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu; Xiao, Yazhen - In: Industrial marketing management : the international … 86 (2020), pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123