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Search engine marketing and customer relationship management within a social media environment
Smith, Alan D. - In: International journal of business information systems : … 22 (2016) 2, pp. 181-210
Persistent link: https://www.econbiz.de/10011610178
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The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
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Antecedents and consequences to app engagement among young consumers in India
Roy, Souvik; Mandal, Santanu - In: International journal of business information systems : … 33 (2020) 3, pp. 337-359
Persistent link: https://www.econbiz.de/10012199310
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Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction
Deepika; Singh, Shashank Vikram Pratap; Sumanjeet Singh; … - In: International journal of business information systems : … 43 (2023) 4, pp. 528-541
Persistent link: https://www.econbiz.de/10014336896
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Determinants of the success of online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
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How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali; Asgharinajib, Maryam; Alipour, Sima - In: International journal of business information systems : … 42 (2023) 3/4, pp. 331-348
Persistent link: https://www.econbiz.de/10014287192