Narrow search
Showing 1 - 10 of 16
Cover Image
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela; Yahiaoui, Dorra; Thrassou, Alkis - In: International marketing review 34 (2017) 1, pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Cover Image
Local or global : analyzing the internationalization of social responsibility of corporate foundations
Ceren, Altuntaş Vural; Turker, Duygu - In: International marketing review 32 (2015) 5, pp. 540-575
Persistent link: https://www.econbiz.de/10011507118
Cover Image
Extreme luxury fashion : business model and internationalization process
Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Cover Image
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Cover Image
Born global firms' growth and collaborative entry mode : the role of transnational entrepreneurs
Liu, Yipeng - In: International marketing review 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011673649
Cover Image
Explaining the surge in M&A as an entry mode : home country and cultural influences
Boateng, Agyenim; Du, Min; Wang, Yan; Wang, Chengqi; … - In: International marketing review 34 (2017) 1, pp. 87-108
Persistent link: https://www.econbiz.de/10011673753
Cover Image
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng; Bustinza, Oscar F.; Vendrell-Herrero, Ferran; … - In: International marketing review 40 (2023) 4, pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Cover Image
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: International marketing review 40 (2023) 4, pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Cover Image
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Shleha, Waleed; Vaillant, Yancy; Calleja-Blanco, Jonathan - In: International marketing review 40 (2023) 4, pp. 718-738
Persistent link: https://www.econbiz.de/10014469951
Cover Image
Different roots, intertwined branches : linking International Business and Economic Geography through the Uppsala Model and Global Production Network
Oliveira, Renan; Figueira, Ariane Roder; Silva-Rêgo, … - In: International marketing review 39 (2022) 1, pp. 105-119
Persistent link: https://www.econbiz.de/10013169641