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The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
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Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
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Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Bagozzi, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
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The bittersweet experience of being envied in a consumption context
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
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Brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of product & brand management 25 (2016) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
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Brand coolness
Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
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Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca; Longoni, Chiara; Krishna, Aradhna - In: Journal of marketing research 57 (2020) 3, pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
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The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of retailing 95 (2019) 4, pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
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Consumer reshoring sentiment and animosity : expanding our understanding of market responses to reshoring
Grappi, Silvia; Romani, Simona; Bagozzi, Richard P. - In: Management international review : MIR ; journal of … 60 (2020) 1, pp. 69-95
Persistent link: https://www.econbiz.de/10012229381
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Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494
Persistent link: https://www.econbiz.de/10011697473