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Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred; Kumar, Vikas; Harmeling, Colleen; … - In: Journal of retailing 97 (2021) 1, pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
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From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.; Kumar, Vikas; Srivastava, Rajendra … - In: Journal of service research 25 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
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Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of business research : JBR 138 (2022), pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
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Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas; Ramachandran, Divya; Kumar, Binay - In: Journal of business research : JBR 125 (2021), pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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Building customer-brand relationships through customer brand engagement
Kumar, Vikas - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
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Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
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Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 35 (2018) 5, pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
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How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin; Chen, Mu-Chen; Kumar, Vikas - In: Total quality management & business excellence : an … 29 (2018) 2, pp. 161-184
Persistent link: https://www.econbiz.de/10011854048
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Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of strategic marketing 28 (2020) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10012202793