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Rahman, Zillur
Bruhn, Manfred
76
Kreutzer, Ralf T.
47
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39
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Quach, Sara
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Kumar, Vikas
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Prentice, Catherine
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Rather, Raouf Ahmad
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Svensson, Göran
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Tomczak, Torsten
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Gil Saura, Irene
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Khan, Imran
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Handbook of research on customer engagement
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International journal of contemporary hospitality management
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Transforming jewellery designing : empowering customers through crowdsourcing India
Sarmah, Bijoylaxmi
;
Rahman, Zillur
- In:
Global business review
18
(
2017
)
5
,
pp. 1325-1344
Persistent link: https://www.econbiz.de/10011778390
Saved in:
2
Co-creation in hotel service innovation using smart phone apps : an empirical study
Sarmah, Bijoylaxmi
;
Kamboj, Shampy
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2647-2667
Persistent link: https://www.econbiz.de/10011777136
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
6
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
7
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
8
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
9
The effect of CSR on consumer behavioral responses after service failure and recovery
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
European business review : EBR ; the official journal …
28
(
2016
)
5
,
pp. 583-599
Persistent link: https://www.econbiz.de/10011588576
Saved in:
10
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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