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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
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Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann; Billen, Peter; Seitz, Nadine - In: Marketing und Innovation in disruptiven Zeiten, (pp. 147-167). 2023
Persistent link: https://www.econbiz.de/10013555051
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Let's get acquainted : an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
Osman, Ismah; Rehman, Mohsin Abdur; Sajid Mohy ul din; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2209-2231
Persistent link: https://www.econbiz.de/10013536297
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An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling; Li, Xinjian; Wang, Rui - In: Journal of business-to-business marketing 25 (2018) 4, pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
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E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
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Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David - In: Journal of customer behaviour 15 (2016) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340