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~subject:"Marketing management"
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A mental model for teaching strategic marketing management
Warren, Homer B.
;
Burns, David J.
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Global perspectives on contemporary marketing education
,
(pp. 65-76)
.
2016
Persistent link: https://www.econbiz.de/10011483058
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2
Justifying companies' marketing models for a winning business strategy
Bondarenko, V. A.
;
Pisareva, E. V.
- In:
Contemporary issues in business and financial …
,
(pp. 41-48)
.
2018
Persistent link: https://www.econbiz.de/10011972393
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3
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Nagy, Gábor
;
Megehee, Carol M.
;
Woodside, Arch G.
- In:
New insights on trust in business-to-business …
,
(pp. 121-157)
.
2019
Persistent link: https://www.econbiz.de/10012405632
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Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
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Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
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8
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
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Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
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2022
Persistent link: https://www.econbiz.de/10013197628
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