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Brand Community Management : Eine empirische Analyse am Beispiel der Automobilbranche

Hartleb, Vivian - 2009

und Problemstellung -- Begriffliche Grundlagen und Forschungsstand -- Theoretische und konzeptionelle Grundlagen -- Methodische Grundlagen und empirische Ergebnisse -- Implikationen für Wissenschaft und Praxis -- Schlussbetrachtung.

Persistent link: https://www.econbiz.de/10014014990

To what extent does a knowledge-intensive business service firm need customer knowledge integrative activities? : the case of DigiCAP

Kim, Jong-Seok - In: International journal of services technology and … 27 (2021) 1/2, pp. 1-22

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New product development in foreign customer relationships : a study of international SMEs

Melén Hånell, Sara; Nordman, Emilia Rovira; Tolstoy, … - In: Entrepreneurship and regional development : an … 29 (2017) 7/8, pp. 715-734

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Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure

Bang, Nguyen; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; … - In: Journal of strategic marketing 30 (2022) 5, pp. 443-480

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Customer involvement in new product development in B2B : the role of sales

La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57

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The influences of Internet-based collaboration and intimate interactions in buyer-supplier relationship on product innovation

Wu, Jie; Wu, Zefu; Si, Steven X. - In: Journal of business research : JBR 69 (2016) 9, pp. 3780-3787

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The role of product lean launch in customer relationships and performance in the high-tech manufacturing industry

Kou, Tun-Chih; Lee, Bruce C. Y.; Wei, Chiou-Fong - In: International journal of operations & production … 35 (2015) 8, pp. 1207-1223

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Conceptualizing a framework for customer integration during new product development of chemical companies

Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497

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The role of users and customers in digital innovation : insights from B2B manufacturing firms

Abrell, Thomas; Pihlajamaa, Matti; Kanto, Laura; Vom … - In: Information & management : the internat. journal of … 53 (2016) 3, pp. 324-335

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Integrating social media and traditional modes of customer interaction for new B2B service development

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