"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand...

FrontMatter -- PREFACE AND ACKNOWLEDGMENTS -- CONTENTS -- OVERVIEW -- PART I: MEASURING FOOD INSECURITY AND ASSESSING THE SUSTAINABILITY OF GLOBAL FOOD SYSTEMS--INTRODUCTION -- [Part I]: 1 METRICS FOR FOOD INSECURITY AND MALNUTRITION -- [Part I]: 2 MEASURES OF GLOBAL POVERTY -- [Part I]: 3...

The internationalization processes of the multinational corporation - a new research agenda / Desire(c)(p)e Blankenburg Holm, Rian Drogendijk, Jukka Hohenthal, Ulf Holm, Martin Johanson, Ivo Zander -- Why do some international new ventures become global start-ups? An exploratory study of the...