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The Palgrave handbook of interactive marketing
Wang, Cheng Lu (ed.) - 2023
Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing …: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving … Interactive Marketing Tools -- Chapter 3: Bridging the Theory and Practice of Digital Marketing from Interactive Marketing …
Persistent link: https://www.econbiz.de/10013504771
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Handbook of relationship marketing
Sheth, Jagdish N. (contributor);  … - 2000 - Online-Ausg.
This authoritative guide to the key concepts, theories and applications of relationship marketing deals with … partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing …
Persistent link: https://www.econbiz.de/10013207905
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Hippner, Hajo (contributor); Hubrich, Beate (contributor);  … - 2011 - 3., vollständig überarbeitete und erweiterte Auflage
CRM umfasst den Aufbau, die Intensivierung sowie die Sicherung dauerhafter und gewinnbringender Kundenbeziehungen. Mit diesem Verständnis vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unverzichtbar ist. Neben einer umfassenden...
Persistent link: https://www.econbiz.de/10013515996
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Impulse für die Pharmaindustrie
Pfannstiel, Mario A. (ed.); Da-Cruz, Patrick (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012034062
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …
Persistent link: https://www.econbiz.de/10011850696
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Customer capital
Gourio, François; Rudanko, Leena - 2011
Persistent link: https://www.econbiz.de/10009236427
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Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert (ed.); Leeuw, Sander de (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014293339
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Aktuelle Forschungsfragen im Dienstleistungsmarketing
Stauss, Bernd (contributor) - 2009
Strategisches Preismanagement für Dienstleistungen — Ergebnisse einer Studie in Neuseeland -- Customer confusion in Service-to-Business Markets — Foundations and First Empirical Results -- “What sounds beautiful is good?” How employee vocal attractiveness affects customer’s evaluation...
Persistent link: https://www.econbiz.de/10014014711
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Strategic customer relationship management in the age of social media
Khanlari, Amir (ed.) - 2015
word of mouth marketing: relationship between brand loyalty and electronic word of mouth in social marketing networks …
Persistent link: https://www.econbiz.de/10011308544
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Customer relationship management and the social and semantic web : enabling cliens conexus
Colomo-Palacios, Ricardo (contributor);  … - 2012
11. Sales force automation usage and performance / Jason Wai Chow Lee ... [et al.] -- 12. Database marketing process … analysis in marketing / Przemyslaw Kazienko, Piotr Doskocz and Tomasz Kajdanowicz -- 17. Applying semantic Web technologies to …
Persistent link: https://www.econbiz.de/10011727167