Rao, C.P.; Krishna Erramilli, M.; Ganesh, Gopala K. - In: International Marketing Review 7 (1990) 2
Why does a recession in the domestic market lead to a modification of the firm′s export marketing behaviour? Based on an empirical study which investigated the behaviour of United States exporters during the 1980‐82 recession, evidence is provided which suggests that many firms which were...