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Partnership advantage and its determinants in distributor and manufacturer working relationships

Sethuraman, Rajagopalan; Anderson, James C.; Narus, James A. - In: Journal of Business Research 17 (1988) 4, pp. 327-347

Persistent link: https://www.econbiz.de/10005477459

Distributor contributions to partnerships with manufacturers

Narus, James A.; Anderson, James C. - In: Business Horizons 30 (1987) 5, pp. 34-42

Persistent link: https://www.econbiz.de/10005439157

New-technology startups seeking pilot customers : crafting a pair of value propositions

Wouters, Marc; Anderson, James C.; Kirchberger, Markus - In: California management review 60 (2018) 4, pp. 101-124

Persistent link: https://www.econbiz.de/10011913360

How technology-based startups can use customer value propositions to gain pilot customers

Kirchberger, Markus; Wouters, Marc; Anderson, James C. - In: Journal of business-to-business marketing 27 (2020) 4, pp. 353-374

Persistent link: https://www.econbiz.de/10012392044

Calculating, creating, and claiming value in business markets: Status and research agenda

Lilien, Gary; Grewal, Rajdeep; Bowman, Douglas; Ding, Min; … - In: Marketing Letters 21 (2010) 3, pp. 287-299

Persistent link: https://www.econbiz.de/10008526559

Incentives versus reciprocity : insights from a field experiment

Chung, Doug J.; Narayandas, Das - In: Journal of marketing research : JMR 54 (2017) 4, pp. 511-524

Persistent link: https://www.econbiz.de/10011743659

The effects of quota frequency : sales performance and product focus

Chung, Doug J.; Narayandas, Das; Chang, Dongkyu - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2151-2170

Persistent link: https://www.econbiz.de/10012522170

The impact of institutional changes on the Tunisian auto parts aftermarket

Mandják, Tibor; Belaid, Samy; Narus, James A. - In: IMP Journal 12 (2018) 1, pp. 111-126

Purpose The purpose of this paper is to address the effects of deep environmental changes on business network actors’ behaviors. The consequences of political, institutional, and socio-economic changes on Tunisian automotive spare-parts distribution networks during the past five years are...

Persistent link: https://www.econbiz.de/10014827074

The impact of institutional changes on the Tunisian auto parts aftermarket

Mandják, Tibor; Belaid, Samy; Narus, James A. - In: The IMP journal 12 (2018) 1, pp. 111-126

Persistent link: https://www.econbiz.de/10011896578

An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards

Steward, Michelle D.; Narus, James A.; Roehm, Michelle L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 173-189

Persistent link: https://www.econbiz.de/10011844765