Purpose – As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The purpose of this paper is to determine consumer willingness to pay (WTP) for locally produced animal fiber...

Developing trust in a company is a significant part of building the company-consumer relationship. Previous studies have sought to identify the positive consequences of trust such as loyalty and repurchase, but the question of what builds trust remains largely unanswered. To answer the question,...

Purpose – The purpose of this paper is to contribute to a better understanding of the organic apparel consumer. Is the recent upsurge in organic cotton products another fashion trend or is there a segment of consumers genuinely interested in purchasing organic cotton apparel based on the...