This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research....

Das Handbuch gibt als erstes deutschsprachiges Werk einen systematischen Überblick über das gesamte Forschungsfeld ?Werbung? aus kommunikationswissenschaftlicher Perspektive. Als dezidiertes Forschungshandbuch bietet es Interessierten, Forschenden und fortgeschrittenen Studierenden der...

Research generally supported a positive effect of competition intensity on financial commitment into news production within U.S. markets. The authors test this assumption across European newspaper markets by applying fuzzy set qualitative comparative analysis. Although oligopolistic too,...