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How can companies succeed in forming CSR reputation?
Lee, Sun Young - In: Corporate communications : an international journal 21 (2016) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10011626253
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Testing the buffering an boomerang effects of CSR practices on consumers' perception of a corporation during a crisis
Kim, Hark-Shin; Lee, Sun Young - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 277-293
Persistent link: https://www.econbiz.de/10011474394
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Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Lee, Sun Young; Kim, Yeuseung; Kim, Young - In: Journal of business research : JBR 134 (2021), pp. 507-517
Persistent link: https://www.econbiz.de/10012643835
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What makes CSR communication lead to CSR participation? : testing the mediating effects of CSR associations, CSR credibility, and organization-public relationships
Lee, Sun Young; Zhang, Weiwu; Abitbol, Alan - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 413-429
Persistent link: https://www.econbiz.de/10012030744
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Publics' views of corporate social advocacy initiatives : exploring prior issue stance, attitude toward a company, and news credibility
Lee, Sun Young; Chung, Sungwon - In: Management communication quarterly : an international … 37 (2023) 2, pp. 281-309
Persistent link: https://www.econbiz.de/10014294070
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Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
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The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga; Joo, Eunsin; Choi, Hojoon; Reid, Leonard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101