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Understanding brand performance measures: using Dirichlet benchmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
- In:
Journal of Business Research
57
(
2004
)
12
,
pp. 1307-1325
Persistent link: https://www.econbiz.de/10005462376
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Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"
Uncles, Mark D.
;
Ehrenberg, Andrew S. C.
;
Goodhardt, …
- In:
Journal of Business Research
57
(
2004
)
12
,
pp. 1329-1330
Persistent link: https://www.econbiz.de/10005473912
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