"This book looks at how varieties of capitalism emerge over time and across different geographies, and is comprised ofsubmissions from scholars around the globe. Covering a wide range of territories including Europe, the Americas, Africa, and Asia across both the nineteenth and twentieth...

1. Introduction to product planning -- 2. Strategy and process -- 3. Organizing people -- 4. Opportunity identification -- 5. Concept generation -- 6. Concept evaluation -- 7. Technical development -- 8. Design -- 9. Market planning -- 10. Commercialization and launch -- 11. Life cycle...

New product development (NPD) practitioners are keen to benchmark NPD practices because identifying any practice that is able to more efficiently and/or effectively deliver a new product could represent the difference between success and failure. A common purpose is therefore to identify NPD...

Purpose: The paper aims to address the issue of generalizability by examining process formality across the global regions of North America, Europe and Asia. A common prescription in the new product development (NPD) discipline is to employ a formal process. Because generalizability of this...