Similar Search Results

The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R. - In: Journal of Economic Psychology 21 (2000) 3, pp. 233-252

Persistent link: https://www.econbiz.de/10005317005

Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

Grewal, Rajdeep; Mills, Jeffrey A.; Mehta, Raj; … - In: Journal of Business Research 51 (2001) 2, pp. 127-144

Persistent link: https://www.econbiz.de/10005474047

EQ-5D versus SF-6D in an Older, Chronically Ill Patient Group

Gerard, Karen; Nicholson, Tricia; Mullee, Mark; Mehta, Raj - In: Applied Health Economics and Health Policy 3 (2004) 2, pp. 91-102

Choosing between preference-based instruments of health-related quality of life (HR-QOL) in particular situations is an important area for research. Even where instruments can be assumed to be measuring the same thing, they may not be interchangeable. The study presented investigates the extent...

Persistent link: https://www.econbiz.de/10005243068

Journal of Marketing Research : looking forward

Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10011650388

Is unnatural unhealthy? Think about it : Overcoming negative halo effects from food labels

Sundar, Aparna; Cao, Edita; Wu, Ruomeng; Kardes, Frank R. - In: Psychology & Marketing 38 (2021) 8, pp. 1280-1292

Persistent link: https://www.econbiz.de/10012535719

A Multistage, Multiprocess Analysis of Consumer Judgment : A Selective Review and Conceptual Framework

Wyer, Robert S.; Kardes, Frank R. - In: Journal of Consumer Psychology 30 (2020) 2, pp. 339-364

Persistent link: https://www.econbiz.de/10012189373

Special fonts : The competing roles of difficulty and uniqueness in consumer inference

Wu, Ruomeng; Han, Xiaoqi; Kardes, Frank R. - In: Psychology & Marketing 38 (2020) 1, pp. 86-100

Persistent link: https://www.econbiz.de/10012407460

Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims

Kardes, Frank R.; Kim, John; Lim, Jeen-Su - In: Journal of Business Research 29 (1994) 3, pp. 219-224

Persistent link: https://www.econbiz.de/10005466215

Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use

Lee, Hanjoon; Herr, Paul M.; Kardes, Frank R.; Kim, Chankon - In: Journal of Business Research 45 (1999) 1, pp. 75-88

Persistent link: https://www.econbiz.de/10005473908

Debiasing omission neglect

Kardes, Frank R.; Posavac, Steven S.; Silvera, David; … - In: Journal of Business Research 59 (2006) 6, pp. 786-792

Persistent link: https://www.econbiz.de/10005474238

1
2
3
4
5
6
7
8
Next
Last