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Applicability of marketing concepts and management activities in the Third World: An empirical investigation

Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - In: Journal of Business Research 16 (1988) 2, pp. 133-148

Persistent link: https://www.econbiz.de/10005474045

APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD

Akaah, Ishmael P.; Riordan, Edward A. - In: International Marketing Review 5 (1988) 1, pp. 41-55

The article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high level of incidence and regularity of performance of marketing‐mix activities — thus implying their “applicability”....

Persistent link: https://www.econbiz.de/10014827929

Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns

Bilby, Julie; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 52 (2023) 1, pp. 57-74

Persistent link: https://www.econbiz.de/10014233762

Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory

Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10014375181

Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies

O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155

Persistent link: https://www.econbiz.de/10011453926

The creative search for an insight in account planning : an absorptive capacity approach

Parker, John; Ang, Lawrence; Koslow, Scott - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 237-254

Persistent link: https://www.econbiz.de/10011930119

Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development

O'Connor, Huw; Kilgour, Mark; Koslow, Scott; Sasser, Sheila - In: Journal of advertising research 58 (2018) 2, pp. 202-217

Persistent link: https://www.econbiz.de/10011884993

The linguistic servicescape : speaking their language may not be enough

Touchstone, Ellen E.; Koslow, Scott; Shamdasani, Prem N.; … - In: Journal of business research : JBR 72 (2017), pp. 147-157

Persistent link: https://www.econbiz.de/10011645555

How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice

Tevi, Alexander; Koslow, Scott - In: Journal of advertising research 58 (2018) 1, pp. 111-128

Persistent link: https://www.econbiz.de/10011875525

When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?

Koslow, Scott; Sameti, Ardalan; Noort, Guda van; Smit, … - In: Journal of advertising 51 (2022) 3, pp. 385-405

Persistent link: https://www.econbiz.de/10013362321