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Purpose – This research aims to examine some of the main sources of frustration in the relationship between retailers and teen shoppers and the coping strategies they use as they interact with each other in a mall environment. Design/methodology/approach – Data were collected from retailers...
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Purpose – The present research aims to focus on sibling effects and birth order on preteen children's perceptions of influence in family purchase decision making. It also aims to examine the accuracy of children's perceived influence as compared to their parents. These areas have received...
Persistent link: https://www.econbiz.de/10015044183
Adolescents are an important market segment globally not only for their spending power as adolescents but also for their future spending power as adults. One variable that impacts current and future spending power is the degree to which adolescents are autonomous consumers. This study reports on...
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Purpose: The purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games. Design/methodology/approach: The study uses dyadic parent/child survey data to estimate the conditional effects in the model,...
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