Purpose – Despite the growing popularity of internet based social media on e-commerce platforms, systematic examination of the emerging phenomenon is scarce. This paper aims to study whether online retailers ' social activity on e-commerce platforms improves their business performance, and if...

This paper studies how ease of learning by host country firms in emerging economies shapes decisions regarding their R&D efforts in response to R&D offshoring by multinational enterprises (MNEs). We develop a two-stage game-theoretic model to analyze strategic interaction between the R&D...