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Choosing to choose : the effects of decoys and prior choice on deferral

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Flirting with the enemy : online competitor referral and entry-deterrence

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Do activity-based incentive plans work? : evidence from a large-scale field intervention

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Flying with a net, and without : preventative devices and self-control

Rao, Raghunath Singh; Irwin, Julie Richt; Liu, Zhuping - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 521-543

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Stay positive or go negative? : memory imperfections and messaging strategy

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Signaling quality via demand lockout

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Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus

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An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind

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The impact of communication information on the perceived threat of COVID-19 and stockpiling intention

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