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ECONIS (ZBW)
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The role of marketing channels in supply chain management
Kozlenkova, Irina V.
;
Hult, G. Tomas M.
;
Lund, Donald J.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10011422438
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2
A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness
Hult, G. Tomas M.
;
Mena, Jeannette A.
;
Gonzalez-Perez, …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
3
,
pp. 242-261
Persistent link: https://www.econbiz.de/10011924367
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3
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, O. C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
4
International relationship marketing : intellectual foundations and avenues for further research
Samiee, Saeed
;
Chabowski, Brian R.
;
Hult, G. Tomas M.
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011414934
Saved in:
5
Cross-national research and international business : an interdisciplinary path
Chabowski, Brian R.
;
Samiee, Saeed
;
Hult, G. Tomas M.
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011628848
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6
Prediction : Coveted, Yet Forsaken? Introducing a Cross‐Validated Predictive Ability Test in Partial Least Squares Path Modeling
Liengaard, Benjamin Dybro
;
Sharma, Pratyush Nidhi
; …
- In:
Decision Sciences
52
(
2020
)
2
,
pp. 362-392
Persistent link: https://www.econbiz.de/10012281470
Saved in:
7
Dynamic interplays between online reviews and marketing promotions
Zhang, Yufei
;
Voorhees, Clay M.
;
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
6
,
pp. 1820-1841
Persistent link: https://www.econbiz.de/10015192964
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8
Meyer and Peng's 2005 article as a foundation for an expanded and refined international business research agenda : context, organizations, and theories
Kostova, Tatiana
;
Hult, G. Tomas M.
- In:
Journal of international business studies : JIBS ; an …
47
(
2016
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011430253
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9
Toward a "theoretical toolbox" for the supplier-enabled fuzzy front end of the new product development process
Wowak, Kaitlin D.
;
Craighead, Christopher W.
;
Ketchen, David
- In:
The journal of supply chain management : a global …
52
(
2016
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10011434734
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10
Revisiting the firm, industry, and country effects on profitability under recessionary and expansion periods : a multilevel analysis
Bamiatzi, Vassiliki
;
Bozos, Konstantinos
;
Cavusgil, S. Tamer
- In:
Strategic management journal
37
(
2016
)
7
,
pp. 1448-1471
Persistent link: https://www.econbiz.de/10011499909
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