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Brand personality appael, brand relationship quality and WOM transmission : a study of consumer markets in Vietnam
Nguyen Dinh Tho; Nguyen Thi Mai Trang; Olsen, Svein O. - In: Asia Pacific business review 22 (2016) 2, pp. 307-324
Persistent link: https://www.econbiz.de/10011538198
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Differences and similarities between impulse buying and variety seeking : a personality-based perspective
Olsen, Svein O.; Tudoran, Ana Alina; Honkanen, Pirjo; … - In: Psychology & marketing 33 (2016) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10011433823
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Consumer participation in self-production : the role of control mechanisms, convenience orientation, and moral obligation
Huynh Thi Xuan Mai; Olsen, Svein O. - In: Journal of marketing theory and practice 24 (2016) 2, pp. 209-223
Persistent link: https://www.econbiz.de/10011489613
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The GRID scale : a new tool for measuring service mixed satisfaction
Audrezet, Alice; Olsen, Svein O.; Tudoran, Ana Alina - In: The journal of services marketing 30 (2016) 1, pp. 29-47
Persistent link: https://www.econbiz.de/10011445610
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Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay : evidence for new food products
Tudoran, Ana Alina; Olsen, Svein O. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 372-386
Persistent link: https://www.econbiz.de/10011695158
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Coping with time pressure and stress : consequences for families' food consumption
Alm, Siril; Olsen, Svein O. - In: Journal of consumer policy : consumer issues in law, … 40 (2017) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10011786310
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Patterns of Vietnamese buying behaviors on luxury branded products
Ho Huy Tuu; Olsen, Svein O.; Le Chi Cong - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 778-795
Persistent link: https://www.econbiz.de/10011791992
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Using photo interviews to explore children's food preferences
Alm, Siril; Olsen, Svein O. - In: International journal of consumer studies 41 (2017) 3, pp. 274-282
Persistent link: https://www.econbiz.de/10011708070
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How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use : an extended understanding using a moderation-mediation model
Ho Huy Tuu; Nguyen Huu Khoi; Olsen, Svein O. - In: Information systems and e-business management : ISeB 19 (2021) 3, pp. 1015-1038
Persistent link: https://www.econbiz.de/10012703196
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Consideration of immediate and future consequences, perceived change in the future self, and health behavior
Pozolotina, Tatiana; Olsen, Svein O. - In: Health marketing quarterly 36 (2019) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10012200119