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Survival of the fittest : the...
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ECONIS (ZBW)
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Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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2
Temperature and emotions : effects of physical temperature on responses to emotional advertising
Bruno, Pascal
;
Melnyk, Valentyna
;
Völckner, Franziska
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 302-320
Persistent link: https://www.econbiz.de/10011672003
Saved in:
3
Effects of background music on evaluations of visual images
Klein, Kristina
;
Melnyk, Valentyna
;
Völckner, Franziska
- In:
Psychology & Marketing
38
(
2021
)
12
,
pp. 2240-2246
Persistent link: https://www.econbiz.de/10012633198
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4
Gamifying employer branding : an integrating framework and research propositions for a new HRM approach in the digitized economy
Küpper, Denise Marie
;
Klein, Kristina
;
Völckner, Franziska
- In:
Human resource management review
31
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012484896
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5
All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design
Bekk, Magdalena
;
Eppmann, René
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10013471033
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6
Image feedback effects of brand extensions: Evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing Letters
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10005680448
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7
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
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8
Applying option thinking to value experiential marketing content
Völckner, Franziska
;
Spann, Martin
;
Sattler, Henrik
; …
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014340498
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9
How important is word of mouth? : development, validation, and application of a scale
Becker, Jan-Michael
;
Völckner, Franziska
;
Sattler, Henrik
- In:
Journal of interactive marketing
59
(
2024
)
3
,
pp. 273-293
Persistent link: https://www.econbiz.de/10015158259
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10
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
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