Purpose – This paper aims to investigate what drives the decision of small non-food store retailers to develop a relationship with the bank financing them. The analysis addresses the banking industry and quantifies the extent to which a decision to develop a relationship is influenced by...

<em>Determinants of consumer’s loyal behaviours within the retail context: the role of brand identification</em> This study develops and tests a new theoretical framework allowing to analyse consumer loyalty in an extensive perspective. We assess that brand loyalty can be supported by firms through...

Purpose This paper aims to propose a model of the determinants of the expansion of mature business-to-business relationships in the downstream channel of the Italian clothing industry. The authors investigate the role of both economic and social determinants of retail buyers’ intentions to...

<em>Relationship Management in the context of the local retail banking: a tool for the analysis and forecasting of churn behaviors</em> - The changing competitive context of European banking could be an issue also for small locally oriented banks. This sector is facing a growing trend of customer churn...

L’obiettivo di questo studio è di analizzare l’interazione fra il pregiudizio olistico di marca e i livelli di rappresentazione degli oggetti percepiti. I nostri risultati documentano empiricamente che la semplice presentazione del compito di scelta fra marche con orizzonti temporali...