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How do firms benefit from customer complaints?

Yılmaz, Çengiz; Varnali, Kaan; Kasnakoglu, Berna Tari - In: Journal of business research : JBR 69 (2016) 2, pp. 944-955

Persistent link: https://www.econbiz.de/10011436370

An asymmetric configural model approach for understanding complainer emotions and loyalty

Kasnakoglu, Berna Tari; Yılmaz, Çengiz; Varnali, Kaan - In: Journal of business research : JBR 69 (2016) 9, pp. 3659-3672

Persistent link: https://www.econbiz.de/10011515218

Cognitive and affective constituents of the consumption experience in retail service settings : effects on store loyalty

Alan, Alev Kocak; Kabadayi, Ebru Tumer; Yılmaz, Çengiz - In: Service business 10 (2016) 4, pp. 715-735

Persistent link: https://www.econbiz.de/10011722421

Expanding the boundary of brand extensions through brand relationship quality

Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944

Persistent link: https://www.econbiz.de/10011625922

A case study of the mediating role of innovation on the relationship between environmental uncertainty, market orientation, and firm performance

Uzkurt, Cevahir; Kimzan, Halil Semih; Yılmaz, Çengiz - In: International journal of innovation and technology … 13 (2016) 6, pp. 1750003-1-21

Persistent link: https://www.econbiz.de/10011638937

A typology of personalisation practices in marketing in the digital age

Aksoy, Nilsah Cavdar; Kabadayi, Ebru Tumer; Yılmaz, Çengiz - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1091-1122

Persistent link: https://www.econbiz.de/10012623855

Antecedents of private-label brand purchase intention : an experimental analysis

İpek, İlayda; Yılmaz, Çengiz - In: Journal of international consumer marketing 34 (2022) 4, pp. 435-449

Persistent link: https://www.econbiz.de/10013361582

Online behavioral advertising : an integrative review

Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10012424760

Understanding customer journey from the lenses of complexity theory

Varnali, Kaan - In: The service industries journal 39 (2019) 11/12, pp. 820-835

Persistent link: https://www.econbiz.de/10012205857

The effect of customer relationship management adoption in business‐to‐business markets

Zeynep Ata, U.; Toker, Aysegul - In: Journal of Business & Industrial Marketing 27 (2012) 6, pp. 497-507

Purpose – The purpose of this study is to investigate the effects of customer relationship management (CRM) practices on customer satisfaction and firm performance in business‐to‐business (B2B) markets. Design/methodology/approach – A model is developed and empirically tested through...

Persistent link: https://www.econbiz.de/10014843136