Purpose – This research aims to examine the effects of financial services advertising disclosures by pairing a content analysis documenting how mandatory financial disclosures are presented in mutual fund advertisements with a between-subjects experiment assessing whether inclusion of the...

Purpose: Government policy mandates information disclosure in financial communications to protect consumer welfare. Unfortunately, low readability can hamper information disclosures’ meaningful benefits to financial decision making. Thus, this experiment tests the product evaluation and...

This study explores country of origin phenomena by assessing the impact of hybrid vs. non-hybrid products on target consumers' product evaluation. In addition, since advertising is a major form of marketing communication that is used to present consumers with information and image of products...

type="main" xml:id="joca12028-abs-0001" <b>Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from the existing discussion on the risk disclosure in DTCA is a focus on the roles of individual motivation and ability to process risk...</b>