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Martínez-López, Francisco J.
51
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47
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23
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8
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Li, Yangchun
8
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ECONIS (ZBW)
68
Other ZBW resources
23
RePEc
7
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1
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
2
"What I’ve received doesn't match what I saw online" : effects of purchase-risk notices on reducing online returns
Martínez-López, Francisco J.
;
Li, Yangchun
;
Feng, …
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013488539
Saved in:
3
Special issue: SBPBRIMS21
Martinez, Luis F.
(
ed.
);
Martínez-López, Francisco J.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014383008
Saved in:
4
Introduction : special Issue on digital marketing and eCommerce
Martinez, Luis F.
;
Martínez-López, Francisco J.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1359-1360
Persistent link: https://www.econbiz.de/10014383010
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
The presence of large Spanish companies in online social networks
Martínez-López, Francisco J.
;
Garía Ordaz, Mercedes
; …
- In:
Journal of marketing analytics : JMA
3
(
2015
)
4
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011436491
Saved in:
7
The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs) : the non-linear effects of customer orientation
Lengler, Jorge F. B.
;
Sousa, Carlos M. P.
;
Perin, …
- In:
International small business journal : researching …
34
(
2016
)
5
,
pp. 701-727
Persistent link: https://www.econbiz.de/10011528107
Saved in:
8
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
9
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
10
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
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