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Selective demarketing : when customers destroy value

Farquhar, Jillian Dawes; Robson, Julie - In: Marketing theory 17 (2017) 2, pp. 165-182

Persistent link: https://www.econbiz.de/10011771404

Working up a debt : students as vulnerable consumers

Robson, Julie; Farquhar, Jillian Dawes; Hindle, Christopher - In: Journal of marketing for higher education 27 (2017) 2, pp. 274-289

Persistent link: https://www.econbiz.de/10011794838

Triangulation in industrial qualitative case study research : widening the scope

Farquhar, Jillian Dawes; Michels, Nicolette; Robson, Julie - In: Industrial marketing management : the international … 87 (2020), pp. 160-170

Persistent link: https://www.econbiz.de/10012285148

Modeling airline crisis management capability : brand attitude, brand credibility and intention

Kao, Grace Hsiu-Ying; Wang, Stephen W.; Farquhar, … - In: Journal of air transport management 89 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012384222

Explicating the resource integration process during self-service socialisation : conceptual framework and research propositions

Van Tonder, Estelle; Saunders, Stephen Graham; … - In: Journal of business research : JBR 121 (2020), pp. 516-523

Persistent link: https://www.econbiz.de/10012417373

Special issue: artificial intelligence in financial services marketing

Mogaji, Emmanuel (ed.); Farquhar, Jillian Dawes (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013396471

Stigma in payday borrowing : a service ecosystems approach

Apostolidis, Chrysostomos; Brown, Jane; Farquhar, … - In: European journal of marketing 57 (2023) 10, pp. 2737-2764

Persistent link: https://www.econbiz.de/10014448578

Co-creating value in entrepreneurship : an exploratory study of Lebanese women

Farquhar, Jillian Dawes; Lichy, Jessica; Althalathini, Doaa - In: Entrepreneurship and regional development : an … 36 (2024) 9/10, pp. 1294-1313

Persistent link: https://www.econbiz.de/10015125289

Guest editorial: artificial intelligence in financial services marketing

Mogaji, Emmanuel; Farquhar, Jillian Dawes; Van Esch, Patrick - In: International journal of bank marketing 40 (2022) 6, pp. 1097-1101

Persistent link: https://www.econbiz.de/10013397762

Entrepreneurship via social networks – “connected woman” in Lebanon

Lichy, Jessica; Farquhar, Jillian Dawes; Kachour, Maher - In: Qualitative Market Research: An International Journal 24 (2020) 4, pp. 426-448

Purpose: The purpose of this paper is to extend understanding of marketing in MENA by investigating how women entrepreneurs use social networking sites (SNS) in marketing their businesses in Lebanon. Design/methodology/approach: To address contextual issues arising from research in this region,...

Persistent link: https://www.econbiz.de/10012413906