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Defending brands : effects of...
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Consumer behaviour
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ECONIS (ZBW)
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Graphic health warnings on cigarette packages : the role of emotions in affecting adolescent smoking consideration and secondhand smoke beliefs
Netemeyer, Richard G.
;
Burton, Scot
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10011506069
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2
Marketers' use of alternative front-of-package nutrition symbols : an examination of effects on product evaluations
Newman, Christopher L.
;
Burton, Scot
;
Andrews, J. Craig
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 453-476
Persistent link: https://www.econbiz.de/10011879700
Saved in:
3
What exactly is marketing and public policy? : insights for JPPM researchers
Andrews, J. Craig
;
Burton, Scot
;
Gundlach, Gregory T.
; …
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 10-33
Persistent link: https://www.econbiz.de/10012703047
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4
What consumers actually know : the role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
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5
Gratitude in service encounters : implications for building loyalty
Bock, Dora Elizabeth
;
Folse, Judith Anne Garretson
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 341-358
Persistent link: https://www.econbiz.de/10011524416
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6
Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
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7
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
8
When frontline employee behavior backfires : distinguishing between customer gratitude and indebtedness and their impact on relational behaviors
Bock, Dora E.
;
Folse, Judith Anne Garretson
;
Black, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011665447
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9
Gratitude in buyer-seller relationships : a dyadic investigation
Mangus, Stephanie M.
;
Bock, Dora E.
;
Jones, Eli
;
Folse, …
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 250-267
Persistent link: https://www.econbiz.de/10011753793
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10
The effects of negatively valenced emotional expressions in online reviews on the reviewer, the review, and the product
Folse, Judith Anne Garretson
;
Porter, McDowell
;
Bose …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 747-760
Persistent link: https://www.econbiz.de/10011576865
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