Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online advertising intrusivene...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
22
Social web
22
Einzelhandel
21
Retail trade
21
Brand management
19
Markenführung
19
E-commerce
13
Electronic Commerce
13
Kaufentscheidung
12
Purchase decision
12
Branchenentwicklung
11
Internet marketing
11
New product development
11
Online retailing
11
Online-Handel
11
Online-Marketing
11
Produktentwicklung
11
Sector development
11
Handelsmarke
10
Welt
10
World
10
Markenpolitik
8
Digitalisierung
7
Digitization
7
Marketing
7
Brand
6
Markenartikel
6
Spain
6
Spanien
6
Store brand
6
Assortment
5
Retail assortment
5
Social commerce
5
Sortiment
5
Digital transformation
4
Holiday behaviour
4
Influencer
4
Strategic management
4
more ...
less ...
Online availability
All
Undetermined
Free
20
Type of publication
All
Article
36
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Konferenzschrift
9
Aufsatz im Buch
3
Book section
3
research-article
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Conference proceedings
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
59
Undetermined
1
Author
All
Martínez-López, Francisco J.
51
Gázquez-Abad, Juan Carlos
23
Esteban-Millat, Irene
8
Li, Yangchun
8
Rejón-Guardia, Francisco
8
Anaya-Sánchez, Rafael
5
Feng, Changyuan
5
García-Sastre, María Antonia
4
Martinez, Luis F.
4
Ruiz-Real, José Luis
4
Alemany-Hormaeche, Margarita
3
D'Alessandro, Steven
3
Sethuraman, Raj
3
Su, Wan
3
Aguilar-Illescas, Rocio
2
Ailawadi, Kusum L.
2
Garau-Vadell, Joan B.
2
Jelassi, Tawfik
2
Li, Ling
2
Liu, Huaming
2
López-López, David
2
Miles, Morgan P.
2
Molinillo, Sebastián
2
Orfila-Sintes, Francina
2
Torrez-Meruvia, Harold
2
Westland, James Christopher
2
Yagüe Guillén, María Jésus
2
Afonso Dias, Joana
1
Arteaga Sánchez, Rocío
1
Breugelmans, Els
1
Brown, James R.
1
Brüggemann, Philipp
1
Casillas, Jorge
1
Chernev, Alexander
1
Correia, Antónia
1
Fernández Giordano, Marisel
1
García-y-García, Elena
1
Garía Ordaz, Mercedes
1
Gielens, Katrijn
1
Gijsbrecht, Els
1
more ...
less ...
Institution
All
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Springer International Publishing
1
Springer Nature Switzerland AG
1
more ...
less ...
Published in...
All
Springer Proceedings in Business and Economics
16
Springer eBook Collection
7
SpringerLink / Bücher
7
Journal of retailing and consumer services
5
Electronic commerce research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Progress in IS
3
Journal of business research : JBR
2
Springer eBook Collection / Business and Management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Classroom Companion: Business
1
Classroom companion / Business
1
Contemporary trends in innovative marketing strategies
1
European Journal of Marketing
1
Future of Business and Finance
1
Industrial Management & Data Systems
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
1
International small business journal : researching entrepreneurship
1
Journal of Business Research
1
Journal of Global Information Management (JGIM)
1
Journal of destination marketing & management
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of organizational computing and electronic commerce
1
Journal of retailing
1
Springer eBooks / Business and Management
1
Springer proceedings in business and economics
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism management perspectives : TMP
1
Tourist behavior : an experiential perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
Other ZBW resources
5
RePEc
1
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
2
"What I’ve received doesn't match what I saw online" : effects of purchase-risk notices on reducing online returns
Martínez-López, Francisco J.
;
Li, Yangchun
;
Feng, …
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013488539
Saved in:
3
Special issue: SBPBRIMS21
Martinez, Luis F.
(
ed.
);
Martínez-López, Francisco J.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014383008
Saved in:
4
Introduction : special Issue on digital marketing and eCommerce
Martinez, Luis F.
;
Martínez-López, Francisco J.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1359-1360
Persistent link: https://www.econbiz.de/10014383010
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
The presence of large Spanish companies in online social networks
Martínez-López, Francisco J.
;
Garía Ordaz, Mercedes
; …
- In:
Journal of marketing analytics : JMA
3
(
2015
)
4
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011436491
Saved in:
7
The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs) : the non-linear effects of customer orientation
Lengler, Jorge F. B.
;
Sousa, Carlos M. P.
;
Perin, …
- In:
International small business journal : researching …
34
(
2016
)
5
,
pp. 701-727
Persistent link: https://www.econbiz.de/10011528107
Saved in:
8
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
9
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
10
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
