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An interrogation of accounting-marketing interface in UK financial services organisations : mixing cats with dogs?

Opute, Abdullah Promise; Madichie, Nnamdi O. - In: Australasian marketing journal 24 (2016) 3, pp. 214-225

Persistent link: https://www.econbiz.de/10011596781

Accounting-marketing integration dimensions and antecedents : insights from a frontier market

Opute, Abdullah Promise; Madichie, Nnamdi O. - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1144-1158

Persistent link: https://www.econbiz.de/10011802764

Entrepreneurship behaviour of African minorities in the UK : "demystifying cultural influence"

Opute, Abdullah Promise; Madichie, Nnamdi O.; Hagos, … - In: International journal of entrepreneurship and small … 44 (2021) 3, pp. 298-322

Persistent link: https://www.econbiz.de/10012695740

The future of entrepreneurship in Africa : challenges and opportunities post-pandemic

Eniola, Anthony Abiodun (ed.); Iwu, Chux Gervase (ed.); … - 2023

Persistent link: https://www.econbiz.de/10014025859

Marketing : cultural identity implications and inclusion concept

Opute, Abdullah Promise; Jawad, Caroline; Jiang, Xi - In: Critical perspectives on diversity, equity, and …, (pp. 61-74). 2022

Persistent link: https://www.econbiz.de/10013382187

Technology and marketing : understanding the interface and post-COVID-19 implications

Opute, Abdullah Promise; Kalu, Kalu Ibe; … - In: Critical perspectives on diversity, equity, and …, (pp. 208-220). 2022

Persistent link: https://www.econbiz.de/10013382337

Linking disruptive innovation to sustainable entrepreneurship within the context of small and medium firms : a focus on Nigeria

Ibidunni, Ayodotun Stephen; Ufua, Daniel E.; Opute, … - In: African journal of science, technology, innovation and … 14 (2022) 6, pp. 1591-1607

Persistent link: https://www.econbiz.de/10013454670

Entrepreneurship and economic development : a leadership framework

Opute, Abdullah Promise; Irene, Bridget N.; Jawad, Caroline - In: Innovation, Entrepreneurship and the Informal Economy …, (pp. 377-404). 2024

Persistent link: https://www.econbiz.de/10014472235

Marketing-sales-service interface and social media marketing influence on B2B sales process

Enyinda, Chris I.; Opute, Abdullah Promise; Fadahunsi, … - In: Journal of Business & Industrial Marketing 36 (2020) 6, pp. 990-1009

Purpose: The purpose of this paper is to understand marketing–sales–service (M-S-S) interface from the point of how social media marketing (SMM) platforms are prioritized and associated business-to-business (B2B) sales process influence. This study also seeks to understand whether effective...

Persistent link: https://www.econbiz.de/10012412457

Accounting-marketing integration dimensions and antecedents: insights from a frontier market

Opute, Abdullah Promise; Madichie, Nnamdi O. - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1144-1158

Purpose This paper aims to evaluate the working relationship between accounting and marketing, exploring the nature and antecedents of their integration and consequences on firm performance. Design/methodology/approach The methodological approach in this study is twofold. First, a review of...

Persistent link: https://www.econbiz.de/10014844615