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The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Cultivating appreciation of hedonic products : a synesthetic approach to marketing
LaTour, Kathryn A. - In: Journal of advertising research 59 (2019) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10012118861
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Learning to become a taste expert
LaTour, Kathryn A.; Deighton, John A. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012033919
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Developing wine appreciation for new generations of consumers
LaTour, Kathryn A.; Joy, Annamma; Noujeim, Roger - In: The Cornell hospitality quarterly 62 (2021) 3, pp. 337-345
Persistent link: https://www.econbiz.de/10012591210
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Self-directed learning online : an opportunity to binge
LaTour, Kathryn A.; Noel, Hayden N. - In: Journal of marketing education : JME 43 (2021) 2, pp. 174-188
Persistent link: https://www.econbiz.de/10012592906
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Underpricing luxury : when a lower price results in higher reputation
Kleinhans, Jörn; LaTour, Kathryn A. - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 96-107
Persistent link: https://www.econbiz.de/10012800210
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Social listening to create bespoke customer experiences : best practices for hospitality operators
LaTour, Kathryn A.; Brant, Ana - In: The Cornell hospitality quarterly 63 (2022) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10013387198
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Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
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Co-creating affective atmospheres in retail experience
Joy, Annamma; Wang, Jeff Jianfeng; Orazi, Davide C.; … - In: Journal of retailing 99 (2023) 2, pp. 297-317
Persistent link: https://www.econbiz.de/10014322019