Narrow search
Showing 1 - 10 of 27
Cover Image
Interacting with chatbots : message type and consumers' control
Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho; Choi, Boreum - In: Journal of business research : JBR 153 (2022), pp. 309-318
Persistent link: https://www.econbiz.de/10013534034
Cover Image
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Cover Image
Editorial: recent trends in advertising and required research in emerging markets : an Asian perspective
Lee, Jong-Ho; Song, Ji Hee - In: International journal of advertising : the review of … 38 (2019) 4, pp. 507-510
Persistent link: https://www.econbiz.de/10012200280
Cover Image
When are personalized promotions effective? : the role of consumer control
Kim, Hye Young; Song, Ji Hee; Lee, Jong-Ho - In: International journal of advertising : the review of … 38 (2019) 4, pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
Cover Image
Contemporary advertising studies in Asia
Lee, Jong-Ho (ed.); Song, Ji Hee (ed.) - 2019
Persistent link: https://www.econbiz.de/10012200494
Cover Image
The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control
Whang, Jeong Bin; Song, Ji Hee; Choi, Boreum; Lee, Jong-Ho - In: Journal of business research : JBR 133 (2021), pp. 275-284
Persistent link: https://www.econbiz.de/10012590269
Cover Image
Two important strategies to attenuate consumer purchase hesitation
Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho - In: International journal of advertising : the review of … 43 (2024) 5, pp. 824-846
Persistent link: https://www.econbiz.de/10014551073
Cover Image
Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance
Choi, Boreum; Choi, Uiju; Song, Ji Hee - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1385-1401
Persistent link: https://www.econbiz.de/10012802313
Cover Image
Observation of other's preferential treatment as a constructive catalyst for improved repatronize intentions
Chang, Woojung; Song, Ji Hee; Lee, Sungho - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305260
Cover Image
Navigating the digital media evolution in advertising
Choi, Yung Kyun; Song, Ji Hee - In: International journal of advertising : the review of … 43 (2024) 5, pp. 775–776
Persistent link: https://www.econbiz.de/10014551084