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The Marisol case: Challenges of international growth for a successful Brazilian designer apparel firm

Sanglard, Alexandra; Carneiro, Jorge; Baiocchi, Alessandra - In: Journal of Business Research 67 (2014) 4, pp. 576-581

Marisol has forged a successful legacy in Brazil in the market for clothes with a sophisticated, stylish look. Success in Brazil enabled the firm to garner overseas customers. The establishment of subsidiaries in Argentina, Italy and Mexico, as well as sales operations in several countries –...

Persistent link: https://www.econbiz.de/10010744119

A contingent approach to country-of-origin effects on foreign products evaluation : interaction of facets of country image with product classes

Costa, Camila; Carneiro, Jorge Manoel Teixeira; … - In: International business review : the official journal of … 25 (2016) 5, pp. 1066-1075

Persistent link: https://www.econbiz.de/10011545668

Organizational slack as an enabler of internationalization : the case of large Brazilian firms

Carneiro, Jorge Manoel Teixeira; Bamiatzi, Vassiliki; … - In: International business review : the official journal of … 27 (2018) 5, pp. 1057-1064

Persistent link: https://www.econbiz.de/10011931220

Introduction to this volume : what makes BRIC multinationals special?

Tulder, Rob van; Carneiro, Jorge Manoel Teixeira; … - In: The challenge of BRIC multinationals, (pp. 41-57). 2017

Persistent link: https://www.econbiz.de/10011583714

Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent

Dornelas, Bettysa; Esteves, Felipe; Carneiro, Jorge … - In: The challenge of BRIC multinationals, (pp. 317-347). 2017

Persistent link: https://www.econbiz.de/10011583731

Quest for purposefully designed conceptualization of the country-of-origin image construct

Carneiro, Jorge Manoel Teixeira; Faria, Flávio Silva - In: Journal of business research : JBR 69 (2016) 10, pp. 4411-4420

Persistent link: https://www.econbiz.de/10011554670

From global start-ups to the borderless firm : why and how to build a worldwide value system

Rocha, Angela da; Simões, Vítor Corado; Mello, Renato … - In: Journal of international entrepreneurship 15 (2017) 2, pp. 121-144

Persistent link: https://www.econbiz.de/10011806408

Conceptualizing and measuring the "strategy execution" construct

Oliveira, Carla Albuquerque de; Carneiro, Jorge Manoel … - In: Journal of business research : JBR 105 (2019), pp. 333-344

Persistent link: https://www.econbiz.de/10012128517

Rebalancing society : learning from the experience of Latin American progressive leaders

Azevedo, Guilherme; Carneiro, Jorge Manoel Teixeira; … - In: Journal of business research : JBR 119 (2020), pp. 511-521

Persistent link: https://www.econbiz.de/10012417040

Environmental sustainability strategy and international performance : a review of literature and a conceptual model

Barbosa, Leonardo B.; Carneiro, Jorge Manoel Teixeira; … - In: The multiple dimensions of institutional complexity in …, (pp. 375-397). 2021

Persistent link: https://www.econbiz.de/10012589109