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Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Ahuvia, Aaron; Bagozzi, Richard; Batra, Rajeev - In: Marketing Letters 25 (2014) 2, pp. 235-243

brand love measure from Batra et al. (J Marketing 76: 1–16, <CitationRef CitationID="CR9">2012</CitationRef>) and offers a … new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the … best available understanding on love and brand love. We also note several serious problems in the underlying definition of …

Persistent link: https://www.econbiz.de/10010989713

Antecedents and outcomes of brand love : the mediating role of brand loyalty

Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877

Persistent link: https://www.econbiz.de/10011976104

Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones

Khan, Muhammad Asif; Zulqarnain, Muhammad; Bhatti, … - In: Journal of relationship marketing : innovations and … 20 (2021) 3, pp. 177-203

Persistent link: https://www.econbiz.de/10012623491

Empirically examining the psychological mechanism of a loved and trusted business school brand

Dass, Sumanjit; Popli, Sapna; Sarkar, Abhigyan; Sarkar, … - In: Journal of marketing for higher education 31 (2021) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10012549775

Effect of cognitive engagement on the development of brand love in a hotel context

Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350

Persistent link: https://www.econbiz.de/10012201358

Consumption authenticity in the accommodations industry : the keys to brand love and brand loyalty for hotels and Airbnb

Mody, Makarand Amrish; Hanks, Lydia - In: Journal of travel research : a quarterly publication of … 59 (2020) 1, pp. 173-189

Persistent link: https://www.econbiz.de/10012151303

Brand love and brand hate : integrating emotions into brand-related experiences and loyalty

Kohli, Harpuneet Singh; Khandai, Sujata; Yadav, Renu; … - In: Journal of international commerce, economics and policy 12 (2021) 2, pp. 1-25

Persistent link: https://www.econbiz.de/10012650971

Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love

Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012796060

The impact of Hspanic-targeted advertising on consumers'brand love in services

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10012483607

Understanding consumer brand love, brand commitment, and brand loyalty

Wong, Amy - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 87-114

Persistent link: https://www.econbiz.de/10014290406