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1
Riding the waves : revealing the impact of intrayear category
demand
cycles on
advertising
and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
2
How price sensitive is letter
advertising
mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
3
How does
advertising
affect the price elasticity of lodging
demand
? : evidence from Taiwan
Chen, Chiang-Ming
;
Lin, Yu-Chen
;
Tsai, Yi-Chun
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
5
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10011416399
Saved in:
4
Japanese newspapers
Flath, David
-
2013
Persistent link: https://www.econbiz.de/10010465296
Saved in:
5
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
6
Joint stochastic dynamic pricing and
advertising
with time-dependent
demand
Schlosser, Rainer
- In:
Journal of economic dynamics & control
73
(
2016
),
pp. 439-452
Persistent link: https://www.econbiz.de/10011709118
Saved in:
7
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
8
9-ending
prices
in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
9
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
10
Advertising
versus sales in
demand
creation
Hochman, Gal
;
Hochman, Oded
;
Hochman, Eithan
;
Heiman, Amir
- In:
The B.E. journal of economic analysis & policy
11
(
2011
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009576819
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